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Responsive website and their benefits to Publishers/authors!

Posted By: Team ePublishingeXperts | Posted On: March 2, 2014 0
   


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Before we start our write-up we would like to answer the question: Why publishers/authors need responsive website?

With eBooks becoming the first choice of readers and 70% visitors use their tablets or mobile devices to visit websites, it’s very important that publishers/authors should work on their mobile strategies. It’s important that they have a mobile friendly website selling eBooks. It takes only 10 to twenty seconds for a visitor to make a decision if s/he would continue with the website or move on to search another.

Some facts for you to think:

– American Cancer Society mobilizes 7,000 web pages in one quarter.
– Huffington Post boosts mobile visitors 37% following site redesign.
– Beyond the Rack’s mobile conversion rate doubles.
– Plusnet sees traffic grow 2x and sales 10x.
– Baines & Ernst’s new site increase mobile conversions.

[Source: Case studies, multi-screen resources, Google.com]

Over 20% of Google searches are being performed on a mobile device. It clearly means a potential loss of a prospective customer and sale for a non-responsive website.

Adobe’s 2013 Mobile Consumer Survey finds that:

– Globally, websites are getting more traffic from tablets than smartphones.
– Internet users view 70% more pages per visit when browsing on a tablet compared to a smartphone.
– Over 79% of the companies consider responsive design a priority.

Today’s eBook loving generation expects a great browsing experience regardless of what device they use. Make your website that showcase your business on every screen from Smartphones and tablets to laptops and desktops.

Conclusion:

Considering fast changing browsing experience and latest surveys suggesting an upwards trend of mobile net surfing, it’s the high time that publishers/authors should re-consider their digital strategy and revive their websites to succeed with today’s constantly-connected consumers.

We would come back on this topic with more stuff, reports, examples but before that we are leaving few questions for you to answer yourself:

Q. Is your website ready for the Multi-Screen Consumer?
Q. What goals do you want to accomplish on your site?
Q. What do your customers expect?
Q Is your site structure mobile friendly?
Q. Have you created a great mobile experience?

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